Insights

Restaurant marketing, explained in plain numbers

Guides on ads, budgets, SEO and websites, written for people who run kitchens rather than agencies.

Local SEO/12 min
Google Business Profile setup for restaurants
The free listing that decides whether hungry people find you. What to fill in, what to photograph, and why most restaurant profiles quietly underperform.
Read the guide
Paid media/10 min
Google Ads vs Meta Ads for restaurants: which comes first?
One captures people already hungry, the other creates the craving. Which to start with, when the answer flips, and how to run both without wasting money.
Read the guide
Paid media/11 min
How much should a restaurant spend on Google Ads?
Real monthly numbers for Canadian restaurants, what $500 and $2,500 actually buy, and the point where spending more stops working.
Read the guide

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